Akin
Building a world of human brandsAkin Singapore
2017
2017
The team behind Akin, a human brand marketing agency, is a group of vibrant and spirited individuals. The assortment of bright personalities coming together is what makes up the characteristics of Akin, and this is reflected through its brand.
There is more than meets the eye. Akin believes in the human touch, where every brand should be able to be portrayed as a person. To represent this, the branding of Akin itself is a sort of a system to help both brands and individuals represent themselves when collaborating with Akin.
There is more than meets the eye. Akin believes in the human touch, where every brand should be able to be portrayed as a person. To represent this, the branding of Akin itself is a sort of a system to help both brands and individuals represent themselves when collaborating with Akin.
A brand that caters to all.
While the main logo of Akin is made up of the combination of the three founders, members of the team is allowed to develop their own handwritten logos. The numerous characters showcases the each and every person who has interacted with Akin, contributing to the every step Akin takes—and these characters are self customizable. The background is used as a secondary graphic, and can also be individualized depending on the client/situation.
With all the flexibility to adapt and modify, Akin comes off as a enthusiastic and passionate persona.
